Everyone online is talking about skincare! Actually they already were, but last week a skincare-critical article in The Outline brought it to the forefront and also led outlets who already publish stories about skincare on a daily basis to exclaim “everyone is into skincare?!”
Like most of my millennial skincare enthusiast peers, I wasn’t a fan of the Outline piece. I didn’t appreciate the assumption that those of us who choose to be passionate about skincare are somehow being duped or fooled. It got some things right, mainly “Within the current paradigm, a blemish seems like a referendum on who you are as a person.” Skincare-as-moral coding is something I’ve long read into the marketing of certain brands like Glossier (still buy their makeup) and many “clean beauty” lines. About my own skin anxiety I wrote, “My face is something I can’t hide, and if I can’t present something close to perfect to the world, then I’ve failed at self-management.” Skincare can be exhausting. It can bring on a new wave of stress when I’m struggling with self-harm and the chasm between the now and the ideal seems wider than ever. And because skincare is a huge industry like any other, it can be hard not to cave to the pressure to try every new trend and wonder if the routine you’ve locked down is good enough, expensive enough, or Holy Grail enough.